How The Facebook Advertisement Can Help in Marketing.

Facebook has grown into the world's most popular social media website. It is one of the biggest advertising platforms of today. This is because it has more than a million active users on a daily basis. Facebook promotional messages can become viral within minutes and reach a large number of audiences. It has features such as Like, Share and Comment that makes it all possible. For successful advertising campaigns on Facebook, organizations are required to gather a large number of potential users similar to any other traditional form of promotional campaign.

The first step to advertise on Facebook is by making a Facebook page for the company's product/brand. Marketers need to realize that customers will not simply search for their product. They must come up with clutter breaking messages and announce their presence with a bang. Building curiosity around the customer with teaser advertisements is the best way to grab attention.

The success of any Facebook promotion is reflected by the number of friends and followers the page has. As the followers like and share an advertisement with their friends and family and comment on it; the company's presence reaches many other users. This increases the possibility of some of the followers making a purchase decision. The Facebook advertisement should be designed in a way that they deliver adequate information to the target audience. Using attractive images can engage customers and boost the visibility of the post which will in turn increase profitability.

In addition, the 'Facebook Ads' tool is another simple way of creating an advertisement on Facebook. This gives a chance to select a specific target market that companies intend to reach. This tool has options to look for users based on age, gender, location and their interests. 'App ads' are the ads for applications on Facebook. They do not require setting a destination and take the user to the application itself when clicked. 'Domain ads' on the other hand, are classic

Facebook ads in Nepal that appear on the right-hand side of the Facebook page and takes the user off-site when clicking them. They are usually used for direct response campaigns where the conversion takes place on Facebook. To make this match possible, add the company's URL (Uniform Resource Locator) of the website to the Facebook page set. Make sure to have a 'Find Us on Facebook' button clearly visible on all marketing material such as brochures, business cards, and pamphlets. Also, make use of Facebook ads offers which can be easily created using the 'Ads creation' tool. It is used to offer attractive discounts to potential and as well as current customers.


Therefore, in comparison to another conventional way of advertising, Facebook ads in Nepal is the most cost-effective method of building a loyal customer base and giving more exposure to the business.The Costs involved in placing Facebook Ads in Nepal are relatively cheap. And to further turn this into an advantageous proposition, you should start managing your budget prudently. In tandem, monitor how your advertisement performs.